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An account-level budget. It contains information about the budget itself, as well as the most recently approved changes to the budget and proposed changes that are pending approval. The proposed changes that are pending approval, if any, are found in 'pending_proposal'. Effective details about the budget are found in fields prefixed 'approved_', 'adjusted_' and those without a prefix. Since some effective details may differ from what the user had originally requested (e.g. spending limit), these differences are juxtaposed via 'proposed_', 'approved_', and possibly 'adjusted_' fields. This resource is mutated using AccountBudgetProposal and cannot be mutated directly. A budget may have at most one pending proposal at any given time. It is read through pending_proposal. Once approved, a budget may be subject to adjustments, such as credit adjustments. Adjustments create differences between the 'approved' and 'adjusted' fields, which would otherwise be identical.
Used as response type in: services.AccountBudgetService.GetAccountBudget
Used as field type in:
The resource name of the account-level budget. AccountBudget resource names have the form: `customers/{customer_id}/accountBudgets/{account_budget_id}`
The ID of the account-level budget.
The resource name of the billing setup associated with this account-level budget. BillingSetup resource names have the form: `customers/{customer_id}/billingSetups/{billing_setup_id}`
The status of this account-level budget.
The name of the account-level budget.
The proposed start time of the account-level budget in yyyy-MM-dd HH:mm:ss format. If a start time type of NOW was proposed, this is the time of request.
The approved start time of the account-level budget in yyyy-MM-dd HH:mm:ss format. For example, if a new budget is approved after the proposed start time, the approved start time is the time of approval.
The total adjustments amount. An example of an adjustment is courtesy credits.
The value of Ads that have been served, in micros. This includes overdelivery costs, in which case a credit might be automatically applied to the budget (see total_adjustments_micros).
A purchase order number is a value that helps users reference this budget in their monthly invoices.
Notes associated with the budget.
The pending proposal to modify this budget, if applicable.
The proposed end time of the account-level budget.
The proposed end time in yyyy-MM-dd HH:mm:ss format.
The proposed end time as a well-defined type, e.g. FOREVER.
The approved end time of the account-level budget. For example, if a budget's end time is updated and the proposal is approved after the proposed end time, the approved end time is the time of approval.
The approved end time in yyyy-MM-dd HH:mm:ss format.
The approved end time as a well-defined type, e.g. FOREVER.
The proposed spending limit.
The proposed spending limit in micros. One million is equivalent to one unit.
The proposed spending limit as a well-defined type, e.g. INFINITE.
The approved spending limit. For example, if the amount already spent by the account exceeds the proposed spending limit at the time the proposal is approved, the approved spending limit is set to the amount already spent.
The approved spending limit in micros. One million is equivalent to one unit. This will only be populated if the proposed spending limit is finite, and will always be greater than or equal to the proposed spending limit.
The approved spending limit as a well-defined type, e.g. INFINITE. This will only be populated if the approved spending limit is INFINITE.
The spending limit after adjustments have been applied. Adjustments are stored in total_adjustments_micros. This value has the final say on how much the account is allowed to spend.
The adjusted spending limit in micros. One million is equivalent to one unit. If the approved spending limit is finite, the adjusted spending limit may vary depending on the types of adjustments applied to this budget, if applicable. The different kinds of adjustments are described here: https://support.google.com/google-ads/answer/1704323 For example, a debit adjustment reduces how much the account is allowed to spend.
The adjusted spending limit as a well-defined type, e.g. INFINITE. This will only be populated if the adjusted spending limit is INFINITE, which is guaranteed to be true if the approved spending limit is INFINITE.
A pending proposal associated with the enclosing account-level budget, if applicable.
Used in:
The resource name of the proposal. AccountBudgetProposal resource names have the form: `customers/{customer_id}/accountBudgetProposals/{account_budget_proposal_id}`
The type of this proposal, e.g. END to end the budget associated with this proposal.
The name to assign to the account-level budget.
The start time in yyyy-MM-dd HH:mm:ss format.
A purchase order number is a value that helps users reference this budget in their monthly invoices.
Notes associated with this budget.
The time when this account-level budget proposal was created. Formatted as yyyy-MM-dd HH:mm:ss.
The end time of the account-level budget.
The end time in yyyy-MM-dd HH:mm:ss format.
The end time as a well-defined type, e.g. FOREVER.
The spending limit.
The spending limit in micros. One million is equivalent to one unit.
The spending limit as a well-defined type, e.g. INFINITE.
An account-level budget proposal. All fields prefixed with 'proposed' may not necessarily be applied directly. For example, proposed spending limits may be adjusted before their application. This is true if the 'proposed' field has an 'approved' counterpart, e.g. spending limits. Please note that the proposal type (proposal_type) changes which fields are required and which must remain empty.
Used as response type in: services.AccountBudgetProposalService.GetAccountBudgetProposal
Used as field type in: ,
The resource name of the proposal. AccountBudgetProposal resource names have the form: `customers/{customer_id}/accountBudgetProposals/{account_budget_proposal_id}`
The ID of the proposal.
The resource name of the billing setup associated with this proposal.
The resource name of the account-level budget associated with this proposal.
The type of this proposal, e.g. END to end the budget associated with this proposal.
The status of this proposal. When a new proposal is created, the status defaults to PENDING.
The name to assign to the account-level budget.
The approved start date time in yyyy-mm-dd hh:mm:ss format.
A purchase order number is a value that enables the user to help them reference this budget in their monthly invoices.
Notes associated with this budget.
The date time when this account-level budget proposal was created, which is not the same as its approval date time, if applicable.
The date time when this account-level budget was approved, if applicable.
The proposed start date time of the account-level budget, which cannot be in the past.
The proposed start date time in yyyy-mm-dd hh:mm:ss format.
The proposed start date time as a well-defined type, e.g. NOW.
The proposed end date time of the account-level budget, which cannot be in the past.
The proposed end date time in yyyy-mm-dd hh:mm:ss format.
The proposed end date time as a well-defined type, e.g. FOREVER.
The approved end date time of the account-level budget.
The approved end date time in yyyy-mm-dd hh:mm:ss format.
The approved end date time as a well-defined type, e.g. FOREVER.
The proposed spending limit.
The proposed spending limit in micros. One million is equivalent to one unit.
The proposed spending limit as a well-defined type, e.g. INFINITE.
The approved spending limit.
The approved spending limit in micros. One million is equivalent to one unit.
The approved spending limit as a well-defined type, e.g. INFINITE.
An ad.
Used in: , ,
The ID of the ad.
The list of possible final URLs after all cross-domain redirects for the ad.
The list of possible final mobile URLs after all cross-domain redirects for the ad.
The URL template for constructing a tracking URL.
The list of mappings that can be used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
The URL that appears in the ad description for some ad formats.
The type of ad.
Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad.
Details pertinent to the ad type. Exactly one value must be set.
Details pertaining to a text ad.
Details pertaining to an expanded text ad.
Details pertaining to a Dynamic Search Ad.
Details pertaining to a responsive display ad.
Details pertaining to a call-only ad.
Details pertaining to an Expanded Dynamic Search Ad. This type of ad has its headline, final URLs, and display URL auto-generated at serving time according to domain name specific information provided by `dynamic_search_ads_setting` linked at the campaign level.
Details pertaining to a hotel ad.
Details pertaining to a Smart Shopping ad.
Details pertaining to a Shopping product ad.
Details pertaining to a Gmail ad.
Details pertaining to an Image ad.
An ad group.
Used as response type in: services.AdGroupService.GetAdGroup
Used as field type in: ,
The resource name of the ad group. Ad group resource names have the form: `customers/{customer_id}/adGroups/{ad_group_id}`
The ID of the ad group.
The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
The status of the ad group.
The type of the ad group.
The ad rotation mode of the ad group.
The URL template for constructing a tracking URL.
The list of mappings used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
The campaign to which the ad group belongs.
The maximum CPC (cost-per-click) bid.
The maximum CPM (cost-per-thousand viewable impressions) bid.
The target cost-per-acquisition (conversion) bid.
The CPV (cost-per-view) bid.
The target return on ad spend (ROAS) override. If the ad group's campaign bidding strategy is a standard Target ROAS strategy, then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
Settings for the Display Campaign Optimizer, initially termed "Explorer".
Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
URL template for appending params to Final URL.
An ad group ad.
Used as response type in: services.AdGroupAdService.GetAdGroupAd
Used as field type in: ,
The resource name of the ad. Ad group ad resource names have the form: `customers/{customer_id}/adGroupAds/{ad_group_id}_{ad_id}`
The status of the ad.
The ad group to which the ad belongs.
The ad.
Policy information for the ad.
Contains policy information for an ad.
Used in:
The list of policy findings for this ad.
Where in the review process this ad is.
The overall approval status of this ad, calculated based on the status of its individual policy topic entries.
An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.
Used as response type in: services.AdGroupAudienceViewService.GetAdGroupAudienceView
Used as field type in:
The resource name of the ad group audience view. Ad group audience view resource names have the form: `customers/{customer_id}/adGroupAudienceViews/{ad_group_id}_{criterion_id}`
Represents an ad group bid modifier.
Used as response type in: services.AdGroupBidModifierService.GetAdGroupBidModifier
Used as field type in: ,
The resource name of the ad group bid modifier. Ad group bid modifier resource names have the form: `customers/{customer_id}/adGroupBidModifiers/{ad_group_id}_{criterion_id}`
The ad group to which this criterion belongs.
The ID of the criterion to bid modify. This field is ignored for mutates.
The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. The range is 1.0 - 6.0 for PreferredContent. Use 0 to opt out of a Device type.
The base ad group from which this draft/trial adgroup bid modifier was created. If ad_group is a base ad group then this field will be equal to ad_group. If the ad group was created in the draft or trial and has no corresponding base ad group, then this field will be null. This field is readonly.
Bid modifier source.
The criterion of this ad group bid modifier.
Criterion for hotel date selection (default dates vs. user selected).
Criterion for number of days prior to the stay the booking is being made.
Criterion for length of hotel stay in nights.
Criterion for day of the week the booking is for.
A device criterion.
A preferred content criterion.
An ad group criterion.
Used as response type in: services.AdGroupCriterionService.GetAdGroupCriterion
Used as field type in: ,
The resource name of the ad group criterion. Ad group criterion resource names have the form: `customers/{customer_id}/adGroupCriteria/{ad_group_id}_{criterion_id}`
The ID of the criterion. This field is ignored for mutates.
The status of the criterion.
Information regarding the quality of the criterion.
The ad group to which the criterion belongs.
The type of the criterion.
Whether to target (`false`) or exclude (`true`) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
The CPC (cost-per-click) bid.
The CPM (cost-per-thousand viewable impressions) bid.
The CPV (cost-per-view) bid.
The CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
The effective CPC (cost-per-click) bid.
The effective CPM (cost-per-thousand viewable impressions) bid.
The effective CPV (cost-per-view) bid.
The effective Percent CPC bid amount.
Source of the effective CPC bid.
Source of the effective CPM bid.
Source of the effective CPV bid.
Source of the effective Percent CPC bid.
Estimates for criterion bids at various positions.
The list of possible final URLs after all cross-domain redirects for the ad.
The URL template for constructing a tracking URL.
The list of mappings used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
The ad group criterion. Exactly one must be set.
Keyword.
Placement.
Listing group.
Age range.
Gender.
Income range.
Parental status.
User List.
YouTube Video.
YouTube Channel.
Topic.
User Interest.
Estimates for criterion bids at various positions.
Used in:
The estimate of the CPC bid required for ad to be shown on first page of search results.
The estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.
A container for ad group criterion quality information.
Used in:
The quality score. This field may not be populated if Google does not have enough information to determine a value.
The performance of the ad compared to other advertisers.
The quality score of the landing page.
The click-through rate compared to that of other advertisers.
An ad group feed.
Used as response type in: services.AdGroupFeedService.GetAdGroupFeed
Used as field type in: ,
The resource name of the ad group feed. Ad group feed resource names have the form: `customers/{customer_id}/adGroupFeeds/{ad_group_id}_{feed_id}
The feed being linked to the ad group.
The ad group being linked to the feed.
Indicates which placeholder types the feed may populate under the connected ad group. Required.
Matching function associated with the AdGroupFeed. The matching function is used to filter the set of feed items selected. Required.
Status of the ad group feed. This field is read-only.
An age range view.
Used as response type in: services.AgeRangeViewService.GetAgeRangeView
Used as field type in:
The resource name of the age range view. Age range view resource names have the form: `customers/{customer_id}/ageRangeViews/{ad_group_id}_{criterion_id}`
Maps from feed attribute id to a placeholder or criterion field id.
Used in:
Feed attribute from which to map.
The placeholder field ID. If a placeholder field enum is not published in the current API version, then this field will be populated and the field oneof will be empty. This field is read-only.
Placeholder or criterion field to be populated using data from the above feed attribute. Required.
Sitelink Placeholder Fields.
Call Placeholder Fields.
App Placeholder Fields.
Callout Placeholder Fields.
Structured Snippet Placeholder Fields.
Message Placeholder Fields.
Price Placeholder Fields.
Promotion Placeholder Fields.
Ad Customizer Placeholder Fields
Education Placeholder Fields
Flight Placeholder Fields
Custom Placeholder Fields
Hotel Placeholder Fields
Real Estate Placeholder Fields
Travel Placeholder Fields
Local Placeholder Fields
Job Placeholder Fields
A bidding strategy.
Used as response type in: services.BiddingStrategyService.GetBiddingStrategy
Used as field type in: ,
The resource name of the bidding strategy. Bidding strategy resource names have the form: `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
The ID of the bidding strategy.
The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
The bidding scheme. Only one can be set.
A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
A bidding strategy that sets max CPC bids to target impressions on page one or page one promoted slots on google.com.
A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
A bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor.
A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).
A bid strategy that sets your bids to help get as many clicks as possible within your budget.
A billing setup across Ads and Payments systems; an association between a Payments account and an advertiser. A billing setup is specific to one advertiser.
Used as response type in: services.BillingSetupService.GetBillingSetup
Used as field type in: ,
The resource name of the billing setup. BillingSetup resource names have the form: `customers/{customer_id}/billingSetups/{billing_setup_id}`
The ID of the billing setup.
The status of the billing setup.
The resource name of the Payments account associated with this billing setup. Payments resource names have the form: `customers/{customer_id}/paymentsAccounts/ {payments_profile_id}_{payments_account_id}` When setting up billing, this is used to signup with an existing Payments account (and then payments_account_info should not be set). When getting a billing setup, this and payments_account_info will be populated.
The Payments account information associated with this billing setup. When setting up billing, this is used to signup with a new Payments account (and then payments_account should not be set). When getting a billing setup, this and payments_account will be populated.
When creating a new billing setup, this is when the setup should take effect. NOW is the only acceptable start time if the customer doesn't have any approved setups. When fetching an existing billing setup, this is the requested start time. However, if the setup was approved (see status) after the requested start time, then this is the approval time.
The start date time in yyyy-MM-dd or yyyy-MM-dd HH:mm:ss format. Only a future time is allowed.
The start time as a type. Only NOW is allowed.
When the billing setup ends / ended. This is either FOREVER or the start time of the next scheduled billing setup.
The end date time in yyyy-MM-dd or yyyy-MM-dd HH:mm:ss format.
The end time as a type. The only possible value is FOREVER.
Container of Payments account information for this billing.
Used in:
A 16 digit id used to identify the Payments account associated with the billing setup. This must be passed as a string with dashes, e.g. "1234-5678-9012-3456".
The name of the Payments account associated with the billing setup. This enables the user to specify a meaningful name for a Payments account to aid in reconciling monthly invoices. This name will be printed in the monthly invoices.
A 12 digit id used to identify the Payments profile associated with the billing setup. This must be passed in as a string with dashes, e.g. "1234-5678-9012".
The name of the Payments profile associated with the billing setup.
A secondary payments profile id present in uncommon situations, e.g. when a sequential liability agreement has been arranged.
Call reporting setting for a customer.
Used in:
Enable reporting of phone call events by redirecting them via Google System.
Whether to enable call conversion reporting.
Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
A campaign.
Used as response type in: services.CampaignService.GetCampaign
Used as field type in: ,
The resource name of the campaign. Campaign resource names have the form: `customers/{customer_id}/campaigns/{campaign_id}`
The ID of the campaign.
The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
The ad serving status of the campaign.
The ad serving optimization status of the campaign.
The primary serving target for ads within the campaign. The targeting options can be refined in `network_settings`. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Optional refinement to `advertising_channel_type`. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
The URL template for constructing a tracking URL.
The list of mappings used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
Settings for Real-Time Bidding, a feature only available for campaigns targeting the Ad Exchange network.
The network settings for the campaign.
The hotel setting for the campaign.
The setting for controlling Dynamic Search Ads (DSA).
The setting for controlling Shopping campaigns.
The budget of the campaign.
The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the `bidding_strategy` field to create a portfolio bidding strategy. This field is read-only.
The date when campaign started. This field must not be used in WHERE clauses.
The campaign group this campaign belongs to.
The date when campaign ended. This field must not be used in WHERE clauses.
Suffix used to append query parameters to landing pages that are served with parallel tracking.
A list that limits how often each user will see this campaign's ads.
The bidding strategy for the campaign. Must be either portfolio (created via BiddingStrategy service) or standard, that is embedded into the campaign.
Portfolio bidding strategy used by campaign.
Standard Manual CPC bidding strategy. Manual click-based bidding where user pays per click.
Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
A bidding strategy that pays a configurable amount per video view.
Standard Maximize Conversions bidding strategy that automatically maximizes number of conversions given a daily budget.
Standard Maximize Conversion Value bidding strategy that automatically sets bids to maximize revenue while spending your budget.
Standard Target CPA bidding strategy that automatically sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Standard Target ROAS bidding strategy that automatically maximizes revenue while averaging a specific target return on ad spend (ROAS).
Standard Target Spend bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget.
Standard Percent Cpc bidding strategy where bids are a fraction of the advertised price for some good or service.
The setting for controlling Dynamic Search Ads (DSA).
Used in:
The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".
The language code specifying the language of the domain, e.g., "en".
Whether the campaign uses advertiser supplied URLs exclusively.
The list of page feeds associated with the campaign.
Campaign-level settings for hotel ads.
Used in:
The linked Hotel Center account.
The network settings for the campaign.
Used in:
Whether ads will be served with google.com search results.
Whether ads will be served on partner sites in the Google Search Network (requires `target_google_search` to also be `true`).
Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
The setting for Shopping campaigns. Defines the universe of products that can be advertised by the campaign, and how this campaign interacts with other Shopping campaigns.
Used in:
ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Enable local inventory ads. This field is ignored for Smart Shopping campaigns.
A campaign audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated by campaign and audience criterion. This view only includes audiences attached at the campaign level.
Used as response type in: services.CampaignAudienceViewService.GetCampaignAudienceView
Used as field type in:
The resource name of the campaign audience view. Campaign audience view resource names have the form: `customers/{customer_id}/campaignAudienceViews/{campaign_id}_{criterion_id}`
Represents a bid-modifiable only criterion at the campaign level.
Used as response type in: services.CampaignBidModifierService.GetCampaignBidModifier
Used as field type in: ,
The resource name of the campaign bid modifier. Campaign bid modifier resource names have the form: `customers/{customer_id}/campaignBidModifiers/{campaign_id}_{criterion_id}`
The campaign to which this criterion belongs.
The ID of the criterion to bid modify. This field is ignored for mutates.
The modifier for the bid when the criterion matches.
The criterion of this campaign bid modifier.
Criterion for interaction type. Only supported for search campaigns.
A campaign budget.
Used as response type in: services.CampaignBudgetService.GetCampaignBudget
Used as field type in: ,
The resource name of the campaign budget. Campaign budget resource names have the form: `customers/{customer_id}/campaignBudgets/{budget_id}`
The ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.
The name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
The amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
The status of this campaign budget. This field is read-only.
The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
Whether the budget is explicitly shared. This field is set to false by default. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.
The number of campaigns actively using the budget. This field is read-only.
A campaign criterion.
Used as response type in: services.CampaignCriterionService.GetCampaignCriterion
Used as field type in: ,
The resource name of the campaign criterion. Campaign criterion resource names have the form: `customers/{customer_id}/campaignCriteria/{campaign_id}_{criterion_id}`
The campaign to which the criterion belongs.
The ID of the criterion. This field is ignored during mutate.
The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.
Whether to target (`false`) or exclude (`true`) the criterion.
The type of the criterion.
The campaign criterion. Exactly one must be set.
Keyword.
Placement.
Location.
Device.
Ad Schedule.
Age range.
Gender.
Income range.
Parental status.
User List.
YouTube Video.
YouTube Channel.
Proximity.
Topic.
Listing scope.
Language.
IpBlock.
ContentLabel.
Carrier.
User Interest.
A campaign feed.
Used as response type in: services.CampaignFeedService.GetCampaignFeed
Used as field type in: ,
The resource name of the campaign feed. Campaign feed resource names have the form: `customers/{customer_id}/campaignFeeds/{campaign_id}_{feed_id}
The feed to which the CampaignFeed belongs.
The campaign to which the CampaignFeed belongs.
Indicates which placeholder types the feed may populate under the connected campaign. Required.
Matching function associated with the CampaignFeed. The matching function is used to filter the set of feed items selected. Required.
Status of the campaign feed. This field is read-only.
A campaign group.
Used as response type in: services.CampaignGroupService.GetCampaignGroup
Used as field type in: ,
The resource name of the campaign group. Campaign group resource names have the form: `customers/{customer_id}/campaignGroups/{campaign_group_id}`
The ID of the campaign group.
The name of the campaign group. This field is required and should not be empty when creating new campaign groups. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
The status of the campaign group. When a new campaign group is added, the status defaults to ENABLED.
CampaignSharedSets are used for managing the shared sets associated with a campaign.
Used as response type in: services.CampaignSharedSetService.GetCampaignSharedSet
Used as field type in: ,
The resource name of the campaign shared set. Campaign shared set resource names have the form: `customers/{customer_id}/campaignSharedSets/{campaign_id}_{shared_set_id}`
The campaign to which the campaign shared set belongs.
The shared set associated with the campaign. This may be a negative keyword shared set of another customer. This customer should be a manager of the other customer, otherwise the campaign shared set will exist but have no serving effect. Only negative keyword shared sets can be associated with Shopping campaigns. Only negative placement shared sets can be associated with Display mobile app campaigns.
The status of this campaign shared set. Read only.
A carrier criterion that can be used in campaign targeting.
Used as response type in: services.CarrierConstantService.GetCarrierConstant
Used as field type in:
The resource name of the carrier criterion. Carrier criterion resource names have the form: `carrierConstants/{criterion_id}`
The ID of the carrier criterion.
The full name of the carrier in English.
The country code of the country where the carrier is located, e.g., "AR", "FR", etc.
Describes the status of returned resource.
Used as response type in: services.ChangeStatusService.GetChangeStatus
Used as field type in:
The resource name of the change status. Change status resource names have the form: `customers/{customer_id}/changeStatus/{change_status_id}`
Time at which the most recent change has occurred on this resource.
Represents the type of the changed resource. This dictates what fields will be set. For example, for AD_GROUP, campaign and ad_group fields will be set.
The Campaign affected by this change.
The AdGroup affected by this change.
Represents the status of the changed resource.
The AdGroupAd affected by this change.
The AdGroupCriterion affected by this change.
The CampaignCriterion affected by this change.
A conversion action.
Used as response type in: services.ConversionActionService.GetConversionAction
Used as field type in:
The resource name of the conversion action. Conversion action resource names have the form: `customers/{customer_id}/conversionActions/{conversion_action_id}`
The ID of the conversion action.
The name of the conversion action. This field is required and should not be empty when creating new conversion actions.
The status of this conversion action for conversion event accrual.
The type of this conversion action.
The category of conversions reported for this conversion action.
The resource name of the conversion action owner customer, or null if this is a system-defined conversion action.
Whether this conversion action should be included in the "conversions" metric.
The maximum number of days that may elapse between an interaction (e.g., a click) and a conversion event.
The maximum number of days which may elapse between an impression and a conversion without an interaction.
Settings related to the value for conversion events associated with this conversion action.
How to count conversion events for the conversion action.
Settings related to this conversion action's attribution model.
The snippets used for tracking conversions.
The phone call duration in seconds after which a conversion should be reported for this conversion action. The value must be between 0 and 10000, inclusive.
App ID for an app conversion action.
Settings related to this conversion action's attribution model.
Used in:
The attribution model type of this conversion action.
The status of the data-driven attribution model for the conversion action.
Settings related to the value for conversion events associated with this conversion action.
Used in:
The value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.
The currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.
Controls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.
A customer.
Used as response type in: services.CustomerService.GetCustomer
Used as field type in: , ,
The resource name of the customer. Customer resource names have the form: `customers/{customer_id}`
The ID of the customer.
Optional, non-unique descriptive name of the customer.
The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
The local timezone ID of the customer.
The URL template for constructing a tracking URL out of parameters.
The URL template for appending params to the final URL
Whether auto-tagging is enabled for the customer.
Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
Call reporting setting for a customer.
For a manager, it returns all the customers in its hierarchy and self.
Used as response type in: services.CustomerClientService.GetCustomerClient
Used as field type in:
The resource name of the customer client. CustomerClient resource names have the form: `customers/{customer_id}/customerClients/{client_customer_id}`
The client customer linked to this customer. Read only.
Whether the client is hidden or not. Default value is false. Read only.
Distance between customer and client. For self link, the level value will be 0. Read only.
Represents customer client link relationship.
Used as response type in: services.CustomerClientLinkService.GetCustomerClientLink
Used as field type in:
Name of the resource. CustomerClientLink resource names have the form: `customers/{customer_id}/customerClientLinks/{client_customer_id}_{manager_link_id}`
The client customer linked to this customer. Read only.
This is uniquely identifies a customer client link. Read only.
This is the status of the link between client and manager.
The visibility of the link. Users can choose whether or not to see hidden links in the AdWords UI. Default value is false
A customer feed.
Used as response type in: services.CustomerFeedService.GetCustomerFeed
Used as field type in: ,
The resource name of the customer feed. Customer feed resource names have the form: `customers/{customer_id}/customerFeeds/{feed_id}`
The feed being linked to the customer.
Indicates which placeholder types the feed may populate under the connected customer. Required.
Matching function associated with the CustomerFeed. The matching function is used to filter the set of feed items selected. Required.
Status of the customer feed. This field is read-only.
Represents customer-manager link relationship.
Used as response type in: services.CustomerManagerLinkService.GetCustomerManagerLink
Used as field type in:
Name of the resource. CustomerManagerLink resource names have the form: `customers/{customer_id}/customerManagerLinks/{manager_customer_id}_{manager_link_id}`
The manager customer linked to the customer. This field is read only.
ID of the customer-manager link. This field is read only.
Status of the link between the customer and the manager.
A display keyword view.
Used as response type in: services.DisplayKeywordViewService.GetDisplayKeywordView
Used as field type in:
The resource name of the display keyword view. Display Keyword view resource names have the form: `customers/{customer_id}/displayKeywordViews/{ad_group_id}_{criterion_id}`
A feed.
Used as response type in: services.FeedService.GetFeed
Used as field type in: ,
The resource name of the feed. Feed resource names have the form: `customers/{customer_id}/feeds/{feed_id}`
The ID of the feed. This field is read-only.
Name of the feed. Required.
The Feed's attributes. Required on CREATE. Disallowed on UPDATE. Use attribute_operations to add new attributes.
The list of operations changing the feed attributes. Attributes can only be added, not removed.
Specifies who manages the FeedAttributes for the Feed.
Status of the feed. This field is read-only.
The system data for the Feed. This data specifies information for generating the feed items of the system generated feed.
Data used to configure a location feed populated from Google My Business Locations.
Data used to configure an affiliate location feed populated with the specified chains.
Data used to configure an affiliate location feed populated with the specified chains.
Used in:
The list of chains that the affiliate location feed will sync the locations from.
The relationship the chains have with the advertiser.
Data used to configure a location feed populated from Google My Business Locations.
Used in:
Required authentication token (from OAuth API) for the email.
Email address of a Google My Business account or email address of a manager of the Google My Business account. Required.
Plus page ID of the managed business whose locations should be used. If this field is not set, then all businesses accessible by the user (specified by email_address) are used.
Used to filter Google My Business listings by business name. If business_name_filter is set, only listings with a matching business name are candidates to be sync'd into FeedItems.
Used to filter Google My Business listings by categories. If entries exist in category_filters, only listings that belong to any of the categories are candidates to be sync'd into FeedItems. If no entries exist in category_filters, then all listings are candidates for syncing.
Used to filter Google My Business listings by labels. If entries exist in label_filters, only listings that has any of the labels set are candidates to be synchronized into FeedItems. If no entries exist in label_filters, then all listings are candidates for syncing.
Data used for authorization using OAuth.
Used in:
The HTTP method used to obtain authorization.
The HTTP request URL used to obtain authorization.
The HTTP authorization header used to obtain authorization.
FeedAttributes define the types of data expected to be present in a Feed. A single FeedAttribute specifies the expected type of the FeedItemAttributes with the same FeedAttributeId. Optionally, a FeedAttribute can be marked as being part of a FeedItem's unique key.
Used in: ,
ID of the attribute.
The name of the attribute. Required.
Data type for feed attribute. Required.
Indicates that data corresponding to this attribute is part of a FeedItem's unique key. It defaults to false if it is unspecified. Note that a unique key is not required in a Feed's schema, in which case the FeedItems must be referenced by their feed_item_id.
Operation to be performed on a feed attribute list in a mutate.
Used in:
Type of list operation to perform.
The feed attribute being added to the list.
The operator.
Used in:
Unspecified.
Used for return value only. Represents value unknown in this version.
Add the attribute to the existing attributes.
A feed item.
Used as response type in: services.FeedItemService.GetFeedItem
Used as field type in: ,
The resource name of the feed item. Feed item resource names have the form: `customers/{customer_id}/feedItems/{feed_id}_{feed_item_id}`
The feed to which this feed item belongs.
The ID of this feed item.
Start time in which this feed item is effective and can begin serving. The format is "YYYY-MM-DD HH:MM:SS". Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30"
End time in which this feed item is no longer effective and will stop The format is "YYYY-MM-DD HH:MM:SS". Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30"
The feed item's attribute values.
Geo targeting restriction specifies the type of location that can be used for targeting.
The list of mappings used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
Status of the feed item. This field is read-only.
A feed item attribute value.
Used in:
Id of the feed attribute for which the value is associated with.
Int64 value. Should be set if feed_attribute_id refers to a feed attribute of type INT64.
Bool value. Should be set if feed_attribute_id refers to a feed attribute of type BOOLEAN.
String value. Should be set if feed_attribute_id refers to a feed attribute of type STRING, URL or DATE_TIME. For STRING the maximum length is 1500 characters. For URL the maximum length is 2076 characters. For DATE_TIME the format of the string must be the same as start and end time for the feed item.
Double value. Should be set if feed_attribute_id refers to a feed attribute of type DOUBLE.
Price value. Should be set if feed_attribute_id refers to a feed attribute of type PRICE.
Repeated int64 value. Should be set if feed_attribute_id refers to a feed attribute of type INT64_LIST.
Repeated bool value. Should be set if feed_attribute_id refers to a feed attribute of type BOOLEAN_LIST.
Repeated string value. Should be set if feed_attribute_id refers to a feed attribute of type STRING_LIST, URL_LIST or DATE_TIME_LIST. For STRING_LIST and URL_LIST the total size of the list in bytes may not exceed 3000. For DATE_TIME_LIST the number of elements may not exceed 200. For STRING_LIST the maximum length of each string element is 1500 characters. For URL_LIST the maximum length is 2076 characters. For DATE_TIME the format of the string must be the same as start and end time for the feed item.
Repeated double value. Should be set if feed_attribute_id refers to a feed attribute of type DOUBLE_LIST.
A feed mapping.
Used as response type in: services.FeedMappingService.GetFeedMapping
Used as field type in: ,
The resource name of the feed mapping. Feed mapping resource names have the form: `customers/{customer_id}/feedMappings/{feed_id}_{feed_mapping_id}`
The feed of this feed mapping.
Feed attributes to field mappings. These mappings are a one-to-many relationship meaning that 1 feed attribute can be used to populate multiple placeholder fields, but 1 placeholder field can only draw data from 1 feed attribute. Ad Customizer is an exception, 1 placeholder field can be mapped to multiple feed attributes. Required.
Status of the feed mapping. This field is read-only.
Feed mapping target. Can be either a placeholder or a criterion. For a given feed, the active FeedMappings must have unique targets. Required.
The placeholder type of this mapping (i.e., if the mapping maps feed attributes to placeholder fields).
The criterion type of this mapping (i.e., if the mapping maps feed attributes to criterion fields).
A gender view.
Used as response type in: services.GenderViewService.GetGenderView
Used as field type in:
The resource name of the gender view. Gender view resource names have the form: `customers/{customer_id}/genderViews/{ad_group_id}_{criterion_id}`
A geo target constant.
Used as response type in: services.GeoTargetConstantService.GetGeoTargetConstant
Used as field type in: ,
The resource name of the geo target constant. Geo target constant resource names have the form: `geoTargetConstants/{geo_target_constant_id}`
The ID of the geo target constant.
Geo target constant English name.
The ISO-3166-1 alpha-2 country code that is associated with the target.
Geo target constant target type.
Geo target constant status.
A field or resource (artifact) used by GoogleAdsService.
Used as response type in: services.GoogleAdsFieldService.GetGoogleAdsField
Used as field type in:
The resource name of the artifact. Artifact resource names have the form: `googleAdsFields/{name}`
The name of the artifact.
The category of the artifact.
Whether the artifact can be used in a SELECT clause in search queries.
Whether the artifact can be used in a WHERE clause in search queries.
Whether the artifact can be used in a ORDER BY clause in search queries.
The names of all resources, segments, and metrics that are selectable with the described artifact.
The names of all resources that are selectable with the described artifact. Fields from these resources do not segment metrics when included in search queries. This field is only set for artifacts whose category is RESOURCE.
The names of all metrics that are selectable with the described artifact. This field is only set for artifacts whose category is either RESOURCE or SEGMENT.
The names of all artifacts, whether a segment or another resource, that segment metrics when included in search queries. This field is only set for artifacts of category RESOURCE, SEGMENT or METRIC.
Values the artifact can assume if it is a field of type ENUM. This field is only set for artifacts of category SEGMENT or ATTRIBUTE.
This field determines the operators that can be used with the artifact in WHERE clauses.
The URL of proto describing the artifact's data type.
Whether the field artifact is repeated.
A hotel group view.
Used as response type in: services.HotelGroupViewService.GetHotelGroupView
Used as field type in:
The resource name of the hotel group view. Hotel Group view resource names have the form: `customers/{customer_id}/hotelGroupViews/{ad_group_id}_{criterion_id}`
A hotel performance view.
Used as response type in: services.HotelPerformanceViewService.GetHotelPerformanceView
Used as field type in:
The resource name of the hotel performance view. Hotel performance view resource names have the form: `customers/{customer_id}/hotelPerformanceView`
A Keyword Planner plan.
Used as response type in: services.KeywordPlanService.GetKeywordPlan
Used as field type in: ,
The resource name of the Keyword Planner plan. KeywordPlan resource names have the form: `customers/{customer_id}/keywordPlans/{kp_plan_id}`
The ID of the keyword plan.
The name of the keyword plan. This field is required and should not be empty when creating new keyword plans.
The date period used for forecasting the plan.
A Keyword Planner ad group.
Used as response type in: services.KeywordPlanAdGroupService.GetKeywordPlanAdGroup
Used as field type in: ,
The resource name of the Keyword Planner ad group. KeywordPlanAdGroup resource names have the form: `customers/{customer_id}/keywordPlanAdGroups/{kp_ad_group_id}`
The keyword plan campaign to which this ad group belongs.
The ID of the keyword plan ad group.
The name of the keyword plan ad group. This field is required and should not be empty when creating keyword plan ad group.
A default ad group max cpc bid in micros in account currency for all biddable keywords under the keyword plan ad group. If not set, will inherit from parent campaign.
A Keyword Plan campaign.
Used as response type in: services.KeywordPlanCampaignService.GetKeywordPlanCampaign
Used as field type in: ,
The resource name of the Keyword Plan campaign. KeywordPlanCampaign resource names have the form: `customers/{customer_id}/keywordPlanCampaigns/{kp_campaign_id}`
The keyword plan this campaign belongs to.
The ID of the Keyword Plan campaign.
The name of the Keyword Plan campaign. This field is required and should not be empty when creating Keyword Plan campaigns.
The languages targeted for the Keyword Plan campaign.
Targeting network. This field is required and should not be empty when creating Keyword Plan campaigns.
A default max cpc bid in micros, and in the account currency, for all ad groups under the campaign. This field is required and should not be empty when creating Keyword Plan campaigns.
The geo targets.
The forecasting period associated with the keyword plan.
Used in:
Required. The date used for forecasting the Plan.
A future date range relative to the current date used for forecasting.
The custom date range used for forecasting. The start and end dates must be in the future. Otherwise, an error will be returned when the forecasting action is performed.
A geo target. Next ID: 3
Used in:
Required. The resource name of the geo target.
A Keyword Plan ad group keyword.
Used as response type in: services.KeywordPlanKeywordService.GetKeywordPlanKeyword
Used as field type in: ,
The resource name of the Keyword Plan ad group keyword. KeywordPlanKeyword resource names have the form: `customers/{customer_id}/keywordPlanKeywords/{kp_ad_group_keyword_id}`
The Keyword Plan ad group to which this keyword belongs.
The ID of the Keyword Plan keyword.
The keyword text.
The keyword match type.
A keyword level max cpc bid in micros, in the account currency, that overrides the keyword plan ad group cpc bid.
A Keyword Plan negative keyword.
Used as response type in: services.KeywordPlanNegativeKeywordService.GetKeywordPlanNegativeKeyword
Used as field type in: ,
The resource name of the Keyword Plan negative keyword. KeywordPlanNegativeKeyword resource names have the form: `customers/{customer_id}/keywordPlanNegativeKeywords/{kp_negative_keyword_id}`
The Keyword Plan campaign to which this negative keyword belongs.
The ID of the Keyword Plan negative keyword.
The keyword text.
The keyword match type.
A keyword view.
Used as response type in: services.KeywordViewService.GetKeywordView
Used as field type in:
The resource name of the keyword view. Keyword view resource names have the form: `customers/{customer_id}/keywordViews/{ad_group_id}_{criterion_id}`
A language.
Used as response type in: services.LanguageConstantService.GetLanguageConstant
Used as field type in:
The resource name of the language constant. Language constant resource names have the form: `languageConstants/{criterion_id}`
The ID of the language constant.
The language code, e.g. "en_US", "en_AU", "es", "fr", etc.
The full name of the language in English, e.g., "English (US)", "Spanish", etc.
A managed placement view.
Used as response type in: services.ManagedPlacementViewService.GetManagedPlacementView
Used as field type in:
The resource name of the Managed Placement view. Managed placement view resource names have the form: `customers/{customer_id}/managedPlacementViews/{ad_group_id}_{criterion_id}`
Represents a ZIP archive media the content of which contains HTML5 assets.
Used in:
Raw zipped data.
A media file.
Used as response type in: services.MediaFileService.GetMediaFile
Used as field type in:
The resource name of the media file. Media file resource names have the form: `customers/{customer_id}/mediaFiles/{media_file_id}`
The ID of the media file.
Type of the media file.
The mime type of the media file.
The URL of where the original media file was downloaded from (or a file name).
The name of the media file. The name can be used by clients to help identify previously uploaded media.
The size of the media file in bytes.
The specific type of the media file.
Encapsulates an Image.
A ZIP archive media the content of which contains HTML5 assets.
Encapsulates an Image.
Used in:
Raw image data.
A parental status view.
Used as response type in: services.ParentalStatusViewService.GetParentalStatusView
Used as field type in:
The resource name of the parental status view. Parental Status view resource names have the form: `customers/{customer_id}/parentalStatusViews/{ad_group_id}_{criterion_id}`
A Payments account, which can be used to set up billing for an Ads customer.
Used in:
The resource name of the Payments account. PaymentsAccount resource names have the form: `customers/{customer_id}/paymentsAccounts/ {payments_profile_id}_{payments_account_id}`
A 16 digit ID used to identify a Payments account.
The name of the Payments account.
The currency code of the Payments account. A subset of the currency codes derived from the ISO 4217 standard is supported.
A 12 digit ID used to identify the Payments profile associated with the Payments account.
A secondary Payments profile ID present in uncommon situations, e.g. when a sequential liability agreement has been arranged.
A product group view.
Used as response type in: services.ProductGroupViewService.GetProductGroupView
Used as field type in:
The resource name of the product group view. Product group view resource names have the form: `customers/{customer_id}/productGroupViews/{ad_group_id}_{criterion_id}`
A recommendation.
Used as response type in: services.RecommendationService.GetRecommendation
Used as field type in:
The resource name of the recommendation. `customers/{customer_id}/recommendations/{recommendation_id}`
The type of recommendation.
The impact on account performance as a result of applying the recommendation.
The budget targeted by this recommendation. This will be set only when the recommendation affects a single campaign budget. This field will be set for the following recommendation types: CAMPAIGN_BUDGET
The campaign targeted by this recommendation. This will be set only when the recommendation affects a single campaign. This field will be set for the following recommendation types: ENHANCED_CPC_OPT_IN, KEYWORD, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, OPTIMIZE_AD_ROTATION, SEARCH_PARTNERS_OPT_IN, TARGET_CPA_OPT_IN, TEXT_AD
The ad group targeted by this recommendation. This will be set only when the recommendation affects a single ad group. This field will be set for the following recommendation types: KEYWORD, OPTIMIZE_AD_ROTATION, TEXT_AD
Whether the recommendation is dismissed or not.
The details of recommendation.
The campaign budget recommendation.
The keyword recommendation.
Add expanded text ad recommendation.
The TargetCPA opt-in recommendation.
The MaximizeConversions Opt-In recommendation.
The Enhanced Cost-Per-Click Opt-In recommendation.
The Search Partners Opt-In recommendation.
The MaximizeClicks Opt-In recommendation.
The Optimize Ad Rotation recommendation.
The budget recommendation for budget constrained campaigns.
Used in:
The current budget amount in micros.
The recommended budget amount in micros.
The budget amounts and associated impact estimates for some values of possible budget amounts.
The impact estimates for a given budget amount.
Used in:
The budget amount for this option.
The impact estimate if budget is changed to amount specified in this option.
The Enhanced Cost-Per-Click Opt-In recommendation.
Used in:
(message has no fields)
The keyword recommendation.
Used in:
The recommended keyword.
The recommended CPC (cost-per-click) bid.
The Maximize Clicks opt-in recommendation.
Used in:
The recommended new budget amount. Only set if the current budget is too high.
The Maximize Conversions Opt-In recommendation.
Used in:
The recommended new budget amount.
The Optimize Ad Rotation recommendation.
Used in:
(message has no fields)
The impact of making the change as described in the recommendation. Some types of recommendations may not have impact information.
Used in: , ,
Base metrics at the time the recommendation was generated.
Estimated metrics if the recommendation is applied.
Weekly account performance metrics. For some recommendation types, these are averaged over the past 90-day period and hence can be fractional.
Used in:
Number of ad impressions.
Number of ad clicks.
Cost (in micros) for advertising, in the local currency for the account.
Number of conversions.
Number of video views for a video ad campaign.
The Search Partners Opt-In recommendation.
Used in:
(message has no fields)
The Target CPA opt-in recommendation.
Used in:
The available goals and corresponding options for Target CPA strategy.
The recommended average CPA target. See required budget amount and impact of using this recommendation in options list.
The Target CPA opt-in option with impact estimate.
Used in:
The goal achieved by this option.
Average CPA target.
The minimum campaign budget, in local currency for the account, required to achieve the target CPA. Amount is specified in micros, where one million is equivalent to one currency unit.
The impact estimate if this option is selected.
The text ad recommendation.
Used in:
Recommended ad.
Creation date of the recommended ad. YYYY-MM-DD format, e.g., 2018-04-17.
Date, if present, is the earliest when the recommendation will be auto applied. YYYY-MM-DD format, e.g., 2018-04-17.
A search term view with metrics aggregated by search term at the ad group level.
Used as response type in: services.SearchTermViewService.GetSearchTermView
Used as field type in:
The resource name of the search term view. Search term view resource names have the form: `customers/{customer_id}/searchTermViews/{campaign_id}_{ad_group_id}_ {URL-base64 search term}`
The search term.
The ad group the search term served in.
Indicates whether the search term is currently one of your targeted or excluded keywords.
A criterion belonging to a shared set.
Used as response type in: services.SharedCriterionService.GetSharedCriterion
Used as field type in: ,
The resource name of the shared criterion. Shared set resource names have the form: `customers/{customer_id}/sharedCriteria/{shared_set_id}_{criterion_id}`
The shared set to which the shared criterion belongs.
The ID of the criterion. This field is ignored for mutates.
The type of the criterion.
The criterion. Exactly one must be set.
Keyword.
YouTube Video.
YouTube Channel.
Placement.
SharedSets are used for sharing criterion exclusions across multiple campaigns.
Used as response type in: services.SharedSetService.GetSharedSet
Used as field type in: ,
The resource name of the shared set. Shared set resource names have the form: `customers/{customer_id}/sharedSets/{shared_set_id}`
The ID of this shared set. Read only.
The type of this shared set: each shared set holds only a single kind of entity. Required. Immutable.
The name of this shared set. Required. Shared Sets must have names that are unique among active shared sets of the same type. The length of this string should be between 1 and 255 UTF-8 bytes, inclusive.
The status of this shared set. Read only.
The number of shared criteria within this shared set. Read only.
The number of campaigns associated with this shared set. Read only.
Use topics to target or exclude placements in the Google Display Network based on the category into which the placement falls (for example, "Pets & Animals/Pets/Dogs").
Used as response type in: services.TopicConstantService.GetTopicConstant
Used as field type in:
The resource name of the topic constant. topic constant resource names have the form: `topicConstants/{topic_id}`
The ID of the topic.
Resource name of parent of the topic constant.
The category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, {"Pets & Animals", "Pets", "Dogs"} represents the "Pets & Animals/Pets/Dogs" category. A complete list of available topic categories is available <a href="https://developers.google.com/adwords/api/docs/appendix/verticals"> here</a>
A topic view.
Used as response type in: services.TopicViewService.GetTopicView
Used as field type in:
The resource name of the topic view. Topic view resource names have the form: `customers/{customer_id}/topicViews/{ad_group_id}_{criterion_id}`
A user interest: a particular interest-based vertical to be targeted.
Used as response type in: services.UserInterestService.GetUserInterest
Used as field type in:
The resource name of the user interest. User interest resource names have the form: `customers/{customer_id}/userInterests/{user_interest_id}`
Taxonomy type of the user interest.
The ID of the user interest.
The name of the user interest.
The parent of the user interest.
True if the user interest is launched to all channels and locales.
Availability information of the user interest.
A user list. This is a list of users a customer may target.
Used as response type in: services.UserListService.GetUserList
Used as field type in: ,
The resource name of the user list. User list resource names have the form: `customers/{customer_id}/userLists/{user_list_id}`
Id of the user list.
A flag that indicates if a user may edit a list. Depends on the list ownership and list type. For example, external remarketing user lists are not editable. This field is read-only.
Name of this user list. Depending on its access_reason, the user list name may not be unique (e.g. if access_reason=SHARED)
Description of this user list.
Membership status of this user list. Indicates whether a user list is open or active. Only open user lists can accumulate more users and can be targeted to.
An ID from external system. It is used by user list sellers to correlate IDs on their systems.
Number of days a user's cookie stays on your list since its most recent addition to the list. This field must be between 0 and 540 inclusive. However, for CRM based userlists, this field can be set to 10000 which means no expiration. It'll be ignored for logical_user_list.
Estimated number of users in this user list, on the Google Display Network. This value is null if the number of users has not yet been determined. This field is read-only.
Size range in terms of number of users of the UserList, on the Google Display Network. This field is read-only.
Estimated number of users in this user list in the google.com domain. These are the users available for targeting in Search campaigns. This value is null if the number of users has not yet been determined. This field is read-only.
Size range in terms of number of users of the UserList, for Search ads. This field is read-only.
Type of this list. This field is read-only.
Indicating the reason why this user list membership status is closed. It is only populated on lists that were automatically closed due to inactivity, and will be cleared once the list membership status becomes open.
Indicates the reason this account has been granted access to the list. The reason can be SHARED, OWNED, LICENSED or SUBSCRIBED. This field is read-only.
Indicates if this share is still enabled. When a UserList is shared with the user this field is set to ENABLED. Later the userList owner can decide to revoke the share and make it DISABLED. The default value of this field is set to ENABLED.
Indicates if this user list is eligible for Google Search Network.
Indicates this user list is eligible for Google Display Network. This field is read-only.
The user list. Exactly one must be set.
User list of CRM users provided by the advertiser.
User list which are similar to users from another UserList. These lists are readonly and automatically created by google.
A video.
Used as response type in: services.VideoService.GetVideo
Used as field type in:
The resource name of the video. Video resource names have the form: `customers/{customer_id}/videos/{video_id}`
The ID of the video.
The owner channel id of the video.
The duration of the video in milliseconds.
The title of the video.